Communications Coordinator

January  2014 – current          Mountain View, CA

  • Receive, respond and triage media inquiries for the City of Mountain View
  • Media monitoring, relationship building and support
  • News release development and dissemination
  • Public speech and proclamation writing
  • Strategic messaging with department directors on media and media talking points
  • Create and deliver content for all digital communications channels
  • Strategic marketing for City events and public outreach
  • Monitor social media engagement, algorithm changes and report ROI
  • Respond to citizen inquiries via digital channels
  • Inform City Manager on community messaging opportunities

Web Specialist (formerly Deputy Communications Officer)

May 2011 – December 2013          City of Sunnyvale, CA

  • Develop and Troubleshoot Digital communications for the City of Sunnyvale
    • Maintain social media “Citizens’ Voice” rapid response to citizen questions and comments program
    • Manage social media communications (Google+, twitter, Facebook, Flickr, Youtube, Slideshare, Vimeo, Pinterest) and consult on use of digital communications for the departments
    • Digital communication point for public relations, emergency events and news releases
    • Design and deployment of media for government access channel KSUN 15
    • Editor for Quarterly Report, Sunnyvale’s all-resident publication
    • News release writing and editing
    • Public official speech writing
    • Social media dashboard for CRM and ROI with Sprout Social
    • DotNetNuke content management system design, development and training
    • Sharepoint 2007, 2010 design, development and training
    • Consult with Information Technology Department on new digital communication tools and assess for use within and across 11 departments

Guest Lecturer/Subject Matter Expert

2010   – 2011              Foothill College, Los Altos Hills

  • Subject Matter expert and curriculum development of COIN 83 “Social Computing.”
  • Subject Matter expert on public engagement through digital communications
  • Developing curriculum on Social Analytics for computer science and market researchers.
  • Developing curriculum on Energy Overview course for non-engineers (Eng600-Lite)

Workforce Development Analyst at NOVA

2009 – 2011                   NOVA Workforce Investment Board, City of Sunnyvale

  • Communications lead on the cleantech industry, producing print and digital training materials for jobseekers (external communications) and workforce organizations (internal communications);
  • Prepared presentations and speeches for director and management to speak about cleantech with the media and at conferences;
  • Subject Matter Expert for COIN-83 “Social Computing” at Foothill-DeAnza College
  • Social media strategist and coach for staff and job seekers;
  • Graphic design and publishing for the department;
  • Workshop trainer for “Transitioning to ‘Green’ Careers;”
  • Led NOVA’s Team to $4 million Grant Award as part of the Green Innovations Challenge;
  • Designed, wrote, and deployed social media site on social media jobs – SocialMediaFAQ
  • Other projects and skills
    • – Energy Sector analyst
    • – Researcher
    • – High-tech and project trouble-shooter
    • – Grant development and acquisition
    • – Business community networker
    • – Joomla, Drupal and WordPress (MySQL and PHP) open-source website developer
    • – Dot Net Nuke (DNN) Web Administrator
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Assistant Research Professor

1999-2009                         University of Rochester, Rochester NY

(promoted from Information Analyst II, which was held from 1999-2006)

URCC CCOP Research Base

  • Primary Communications liaison between investigators, patient recruiters and pharmacists on research studies;
  • Created and launched successful Communications materials to educate patients on the benefits of trial participation;
  • Conducted longitudinal epidemiological behavioral research with cancer patients on methods of communication and information gathering;
  • Spearheaded national data team for the research base;
  • Coached Research Fellows on database design;
  • Coached elements of clinical trial data acquisition;
  • Wrote and reviewed annual grant applications and supplemental applications;
  • Published articles on using new IT technology to improve research data efficiency;
  • Developed research programs on:
  • Integrated Marketing Practice for Clinical Trials Recruitment
  • Open Source research utilities for non-profits
  • Using social media to get qualitative research data
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Guest Lecturer/Consultant

2006 – 2009                       University of Rochester Medical School and Simon School of Business

  • Lectured to medical students, business students, and local charities like the American Red Cross and United Way on:
    • Basics of Social Media,
    • Developing marketing for nonprofits on a shoe-string budget,
    • Strategic approaches to using social media,
    • How to socially network (online and off)
  • Honored as favorite guest lecturer by students all three years. (Click the Read More for a sample lecture)

Junior Chamber International US Metro Director

Local Chapter President (2004-2005), State Metro Director (2006-2007), State President (2008), US Metro Director (2009), Member (2001-current)

Junior Chamber International (JCI), JCI USA, JCI New York State, JCI Rochester


* Communication liaison and advocate between metro-area young professionals and businesses, governments, and the national organization.

* Elected by my peers to connect Young Professionals from metropolitan cities around the nation.
* Led a successful online campaign for MetNet in NYC
* Trained member groups and non-profits on strategic social media marketing

JCI Project Leader: Balloon Manor (2004, 2006, 2007)

Background:  In 2003, I was looking for a signature event for JCI Rochester (NY) that would not only generate media attention, but would benefit a local charity and engage young professionals in civic leadership. During an awards banquet in early 2004, I met with Larry Moss, a balloon sculpture artist, who held the Guiness Book of World Records for largest balloon sculpture. Being local to Rochester, he had always wanted to do a big local project. When I mentioned an event like a haunted house, Moss said he and his team were toying with the idea of a haunted house made entirely out of balloons. Balloon Manor 2004 was the result.


  • Raised over $30,000 for local cancer research in one week its first year by working with local artists to create the world’s first haunted house made entirely out of balloons. Event picked up by CNN and was broadcast internationally.
  • Designed a strategic media campaign including: presentations to media outlets, advertising, video campaign, and on-site marketing to engage visitors during their wait, such as photo boards and waiting line entertainment in 2004.

2006, 2007

  • In 2006, we uploaded daily digital photos, a virtual walk-through from the previous year, and partnered with Entercom. The event became an balloon art school (Airgami U) for international artists with the resulting massive balloon manor being used as an experiential piece of art. I  also started a behind-the-scenes building vlog on YouTube  in English and Spanish that highlighted some of our international artists.
  • The vlog was so popular that in 2007, that I shot a daily build vlog in English, Spanish, and Hebrew, along with coordinating media visits and volunteer schedules, designing the print campaign, coaching talent on working with media, and making media packets for international artists to send back to their home countries. The number of visitors tripled from 2004 and they traveled from all over east coast. Clips from the vlog and media kits were broadcast internationally and the popularity landed artist Larry Moss on the Martha Stewart show.

Project Leader for “More Money. Hotter Dates.” ROC City Survey 2007

  • Founding member of ROC CITY Coalition, made of the leaders of all the young professional groups in the greater Rochester, NY area.
  • Created the promotional campaign “More Money. Hotter Dates.” which drove more than 1700 targeted respondents to an online survey about the needs of young professionals in the first 5 days. Promotion was coordinated with local media (TV, newspaper, and radio).
  • Compiled and presented the results in a citywide report card at a press conference, increasing participation from government and business leaders on listening to the voice of young talent.
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Project Leader for “MetNet & the City” JCI MetNet 2008

  • Created a bid packet and a successful 9-month promotional campaign for aninternational audience to attend a young professional conference in Manhattan, NY.
  • Campaign included: Cosmopolitan Parties, invitation postcards with cosmo recipes, international presentations (US, Europe, and Asia), and video campaign running behind-the-scenes preparations and marketing.
  • Resulted in international media attention, several team awards, and changed the way marketing events happened in JCI.
  • The event, itself, featured social media marketing best selling authors David M. Scott and Paul Gillin.


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